Job Description
About the Team:
Creators are the heart and soul of TikTok. The TikTok Gaming Global Operations team is a high-impact, cross-functional group dedicated to accelerating the growth of organic short-form and LIVE gaming content on the platform. Our mission is to facilitate our Gaming Creator community's growth, drive high-quality content production, and increase creator engagement and product adoption through scaled programs. We work closely with leading publishers, platforms, creators, and internal stakeholders to build, celebrate, and recognize our diverse and inclusive global communities.
Responsibilities
- Develop, support, and execute scaled gaming product adoption and content campaigns, managing them end-to-end to drive large-scale participation from gaming creators.
- Work with various product teams to identify potential program opportunities and outlines based on product roadmaps and data-driven insights.
- Collaborate with local/regional cross-functional (XFN) teams to localize and implement scaled product adoption frameworks and programs.
- Establish standardized measurement plans and set joint OKRs with broader Gaming Product teams; track progress and optimize in real-time to hit success metrics.
- Evaluate campaign performance to synthesize key learnings and areas for improvement back to XFN stakeholders.
- Build strong relationships with XFN teams (Product, Product Ops, PMM, Comms, Legal, etc.) to operationalize programs effectively.
- Champion the voice of the gaming community internally, providing iterative feedback to help shape the future of gaming on TikTok.
Qualifications
Minimum Qualifications
1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. 3+ years of experience in creator operations, community growth, or marketing, with a focus on the content and creator ecosystem.
3. Proven experience managing creators and/or partners, with exceptional relationship management skills.
4. Strong track record of working across teams, organizational structures, and geographies to drive impact.
5. Understanding of the gaming industry, creator economy, and social media platforms.
6. Experience in supporting go-to-market (GTM) strategies or scaled marketing/operations programs.
7. Exceptional interpersonal, analytical, and communication skills.
Preferred Qualifications
1. Direct experience marketing a platform (e.g., social media, video) to the gaming industry.
2. A "player-coach" mentality with a hands-on, entrepreneurial spirit to thrive in a fast-paced environment.
3. Experience managing marketing budgets, business planning, and agency/vendor relationships.
4. Data-driven mindset with experience using analytics tools to measure performance and inform strategy.
5. Deep passion for and knowledge of gaming culture, communities, and industry trends.
About the Company
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.